Oral B and The #PowerofDad

My dad used to always sing a Jim Croce song to me, “Don’t Mess Around With Jim”. The chorus was my favorite-

You don’t tug on Superman’s cape. You don’t spit in the wind. You don’t pull the mask off that ol Lone Ranger, and you don’t mess around with Jim.

I would smile gleefully each time just because it mentioned Superman and the Lone Ranger (two of my favorites). Eventually, the chorus changes after the iconic Jim is defeated by Slim. It was a simple lesson about the fragility of fame and the drive of determination. I still listen to it often and think about the fun times in the car when my dad would sing it to me.

It also makes me think of the smiles I get from watching my kids grow and play. Fatherhood and smiles – that’s the #PowerofDad and the subject of this new Oral B video.

But the folks at P&G are taking it step further. Look what else they have done:

•P&G Oral Care has partnered with March of Dimes, a leading organization for healthy, happy families that celebrates mothers and fathers every day.


• P&G Oral Care is also joining forces with members of “Football’s First Family,” New York Giants’ quarterback Eli Manning, his father Archie and his daughter Ava – to celebrate fatherhood’s little moments.

In addition to those ventures, Oral B is looking to take care of your dad’s smile this year with a special coupon for the new Oral B 7000 Black.

The Oral B 7000 is loaded with features. Here’s how it can help maintain that smile:

o Oral-B’s signature oscillating, rotating and pulsating technology provides a superior tooth-by-tooth clean to remove up to two times more plaque than a regular manual toothbrush.
o Features 8,800 oscillations per minute and 40,000 pulsations per minute to create shearing forces for excellent cleaning efficacy.
o Six modes for a more personalized brushing experience including an extra “Tongue Cleaner Mode” along with standard Daily Clean, Deep Clean, Sensitive, Whitening, and Massage modes.
o Quadrant pacing signals every 30 seconds to guide quadrant switching; at the end of two minutes a longer signal indicates when the dental professional recommended brushing time period has been reached.
o SmartGuide wireless display with while-you-brush feedback to help you brush thoroughly, gently and for the dentist-recommended two minutes.
o Indicator® bristles remind you to replace your brush head every 3 months, or once they’ve faded halfway.
o Accelerates to top speed faster than a race car

Help dad maintain that #PowerofDad smile with the Oral B Black 7000. Oh, and don’t mess around with Slim, Jim, or whoever it is now:)

Disclosure: I partnered with Oral-B and Life of Dad, LLC for the #PowerofDad Father’s Day promotion and was compensated for my involvement.



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